In early 2010, I worked with Noho and Martello on the Irish Pavilion at Expo 2010. Where work was concerned is was one of the biggest audiovisual/interactive installations I’ve done.

The Expo is the third largest event a country can to host (after the Olympics and the FIFA World Cup). In recent times though, sucessive events have failed to ignite imaginations like the old World Fair – the forerunners of Expo.

The Expo theme is “Better City, Better Living” and the Irish Pavilion audio visual content, designed and produced by Martello Media/Noho sought to deliver a wide array of images of Irish art, culture and landscapes – a taste of Irish living. More information on the beautifully designed building and the content within is available at

I worked with solid state media players, large projection arrays, Lightfactory video synched lightshows, DMX rigs, video walls and oversaw the development of touchscreen email kiosks. We worked remotely, and on site over a number of weeks, liaising directly with Chinese contractors and the pavilion curators as well as the Office of Public Works in Ireland.